NPS – Thoughts on its use in a health setting

Often, even before a client talks to us, they will have chosen their research model and the overall rating question that drives much of their reporting and analysis. Private companies frequently dictate the use of Net Promotor Score (NPS) model although it isn't as common for our public sector clients who may prefer an ‘Experience’ model. What is the Net Promoter Score? The Net Promoter Score is when someone is asked to rate, on a scale of 1-10, what the likelihood is they would recommend the service they experienced to friends or family. This scale is broken down into promoters [...]