Cemplicity has announced a management re-structure ahead of ambitious plans to expand into the US and other markets.

Recognising Blaik Wilson’s significant contribution to company growth over the past five years as Chief Operating Officer, he has now accepted the role of Cemplicity CEO.

In the new management collaboration, the company’s two founding CEOs Mary Vance and Nick Macdonald will take the titles of executive directors and focus on the international growth and strategy.

Wilson states, ‘It’s a great personal validation that Mary and Nick have placed their trust in me and I’m really excited to be helping Cemplicity reach its full potential.’

The changes will support scaling up the business, which has emerged as a market leader in the technology delivering Patient-Reported Measures (PRMS) for the healthcare sector. Originating in New Zealand, Cemplicity currently has clients in six countries and offices in London and Auckland.

The largely privately-owned business is about to seek expansion capital from local and overseas investors with an interest in Health tech and Wilson’s role at the helm is an important step towards their fundraising and growth strategy.

Its plans for ‘considerable’ growth in the next five years include deeper penetration into existing markets, opening a first office in North America, and expanding into Asia.

Vance and Macdonald will re-configure their roles away from day-to-day management towards development work that leverages their considerable experience and strengths. Macdonald will focus on investor outreach, partnerships, and product development while Vance will develop the customer and account management strategy and continue to run the UK office.

Macdonald said: ‘This restructure is about Cemplicity stepping into the challenge of the next five years. Blaik brings a strong data-driven focus to decision-making across the organisation and has exceptional people management skills vital to the next fast-growth stage of our company.’

Vance added: ‘It felt like the right time for us to bring Blaik into this role. The re-structure will mean Nick and I have the time to focus on our specialist areas while collaborating as a team to scale up the business considerably.’

Wilson said the decision to expand had been driven both by current market conditions and the success of several recent projects: ‘Covid has fast-forwarded the importance of tech in so many markets, particularly ones like ours, that support better care for patients outside the healthcare setting. At the same time, recent research around patients self-reporting their symptoms and side effects from home is showing explosive results. We can prove that we dramatically improve patients’ quality of life and survivability and we’re planning on sharing that data with clients and investors in the coming months.’

Wilson joined Cemplicity in 2015 from Reval, a SaaS software solution for large corporation’s treasury operations. Blaik’s focus was the APAC region and during his time there, they expanded across the region growing revenue 15-fold.