Survey Design

Best Practice for Asking Gender and Sex Survey Questions

Healthcare providers increasingly recognise the importance of collecting accurate data on sex and gender to deliver equitable, person-centred care. However, these topics are sensitive and nuanced, requiring thoughtful survey design to ensure respondents feel respected and represented. In this article, we outline evidence-based best practices for asking gender and sex questions in surveys. "Also finally, on this form, ...

By |2025-08-11T13:59:16+00:00August 1, 2025|Survey Design|

Determining Good and Statistically Significant Response Rates

“If we don’t have a response rate of 80% or more, I’m not going to use the results. The people who don’t respond might be quite different to the ones that do”. (Anon.) Welcome to our world of response rate discussions in healthcare settings, where every patient voice matters. Our clients are experts in running health services and ...

By |2025-08-11T13:59:44+00:00August 14, 2024|Survey Design|

Does the Timing of Surveys Matter?

Last week, Josh, who leads our London-based account management team, mentioned an interesting snippet from one of our clients which brought to life an important attribute of a well-designed patient experience (PREMs) programme. Our recommendations to clients are based on published evidence and also our experience from across our client base of what works and what doesn’t. We ...

By |2025-08-11T14:00:13+00:00October 12, 2022|Survey Design|

95% Response Rate is Possible

We always get a lot of questions about when and how to send surveys (i.e., survey timing post-discharge, email vs SMS), which questions to use (i.e., general, or condition-specific validated question sets) and what they should look like to be mobile and patient-friendly. But above all else, the questions we seem to get the most are always: “What ...

By |2025-08-11T14:00:53+00:00December 7, 2020|Survey Design|

Gender and Ethnicity

So, I recently had one of my worst fears realised: someone called a survey of mine racist. Now for any survey creator or anyone whose work is shared publicly, in terms of social crimes, when you're criticised of offending or excluding members of society, it doesn't get much worse than that. For some, asking others about demographic information ...

By |2025-08-11T14:01:04+00:00September 15, 2020|Survey Design|