Learning and evolving through engaging with our users

My days constantly revolve around finding new ways to gather and interpret insights which will improve our understanding of our users: what they like and don’t like, what they’re using or not, and why that might be the case. The need to answer these questions and many others have driven me to revisit a time when I was still at university conducting my own study into the adoption of online technology by health professionals. My work there taught me that to understand how and why an individual chooses to adopt or reject an innovation, one must first understand the underlying [...]

The Evolution of Customer Success: Its Journey in SaaS So Far

Thoughts on Customer Success: The Journey So Far We live in an on-demand, subscription-based world. Customers now have more power than ever and technologies have become increasingly integrated and immersive in our everyday lives. Simply delivering a product that customers are willing to pay for is no longer enough. You’ve got to continually prove to the customer that they’re making the right choice by doing business with you. Customers want to achieve their desired outcome and receive the appropriate experience during interactions with your company. That’s why more and more companies — including Cemplicity — have refocused efforts to strengthen [...]

March 27th, 2018|Categories: Customer Success stories|