Why the FFT Question alone is not enough

Evolving the Friends and Family Test (Part 2) In my last Friends and Family Test (FFT) blog, I outlined the significant benefits of a digital first approach: reaching more people building bigger datasets reducing the burden on staff, and ensuring feedback reaches staff in a timely way. In this blog I want to talk about the FFT question itself, and why it isn’t enough. The FFT question – that is, a patient’s likelihood to recommend a service – is widely used across many industries. It’s regarded as a reliable proxy for customer or patient experience. Cemplicity field many surveys that [...]

August 19th, 2018|Categories: Thought Leadership|Tags: |

Evolving the Friends and Family Test (Part 1)

Many of Cemplicity’s clients and colleagues in Australia, New Zealand and Ireland look to the NHS as the exemplar of a patient centred health service. It was therefore with great excitement I packed up the family and moved to the UK to become both a patient of the system and to join the UK patient-reported measures industry. As a patient, it’s evident in every interaction that we are partners in the system (even if services aren’t always easy to access). The right to express your opinion of a service is deeply ingrained. I’m sure the wide coverage of the Friends [...]

July 30th, 2018|Categories: Thought Leadership|Tags: |