More for less

In our early days, when Cemplicity co-founder Nick Macdonald and I were working out of my garage, we’d say to people, “Give us a go and not only will you reach many more patients, we promise it will cost you less than your current PREMs process”. It was a safe bet because we were guaranteed to save companies the costs of people printing paper forms, stuffing envelopes, buying stamps and spending hours entering results into a spreadsheet. Recently I’ve been reflecting that some things change and others stay the same. I no longer press a button and have 3m wide [...]